Last modified DECEMBER 2018

WEB POLICY MOD. 1 – 2018

The above Website Privacy Policy forms an integral part of the following Cookie Policy, also with respect of the rights that the user may enforce by contacting the above-mentioned addresses.

This Policy may be modified due to the introduction of new rules or to changes of the website, therefore we encourage you to periodically visit this section for the updating.

For any further information or the exercise of the rights listed on this policy, please contact Please send any registered letter with acknowledgement of receipt to: MERCANTI VENETI S.R.L. at its registered office in Via Colomba n. 3 – 36061 Bassano del Grappa (VI) – Italy. Please specify “Cookie Request” on the subject of the communication.






General information about Cookies

In compliance with UE Reg. 679/2016 as well as provided by the Personal Data Protection Supervisor with the resolution of the 8th May 2014 for identifying simplified procedures for the information policy and the acquisition of consent to the use of cookies – published in the Official Bulletin nr. 126 of the 3rd of June 2014 – and subject to any further amendment, the Data Controller hereby provides information with this “Cookie Policy”.

The purpose of this “Cookie Policy” is to provide users with all information relating to art. 13 of the GDPR and to describe in a specific and analytical manner the features and purposes of cookies being installed on the website where users can select/deselect cookies.

Processing through the use of cookies is carried out by means of automated instruments and the data retention period depends on the type of cookie used.

What are cookies?

Cookies are small text files that are sent to users’ terminals when they visit websites (usually to browsers: Google Chrome, Internet Explorer, Mozilla Firefox, etc.), where they are stored and later retransmitted to the same sites upon a subsequent visit by the same users.

Why are Cookies useful?

Cookies are useful because they allow websites to recognise a user’s device and this leads to an improvement of the browsing experience. In fact, one of the primary purposes of cookies is to allow users to effectively browse the website pages, to remind them of their favourite websites, to store the language, etc.; cookies also help to ensure that online advertising contents are targeted to the particular interests of the user.

Cookie classification.

Cookies are classified in different types:

1) based upon DURATION like the “session” cookies (automatically deleted by the browser when it closes) or “persistent” cookies (active until their expiration date or when deleted by the user)

2) according to their SOURCE, cookies can be “first-party” (sent to the browser directly from the website that user is visiting) or “third-party” (sent to the browser from other websites than the one user is visiting)

3) based upon PURPOSES, cookies can be “technical” or “profiling”. Such classification is worth an in depth analysis.

Technical cookies

Technical cookies help to improve the user browsing experience. In fact, without the use of technical cookies, some operations would be much more complex and almost impossible to be carried out. These cookies – which can be first-party or third-party, session or permanent cookies – do not require prior user’s consent to be installed. Technical cookies are “strictly necessary” when they allow you to effectively navigate the website and use the essential features, such as to carry out electronic authentications or storage of previous actions. If user blocks these cookies, the browsing experience could be compromised. Technical cookies are “functionality” cookies when they allow to improve the browsing experience by storing the user’s preferences, such as the language, the name and the location. If user blocks these cookies, browsing experience will not be compromised, but the user will not be able to use these useful services. Technical cookies are “analytical” when they allow to collect information on how visitors interacts with the website by analysing the number of pages visited, the time spent on the website, the most visited pages and any other details monitored during navigation such as errors coming from the visited page. These cookies allow the data controller to obtain statistical data regarding navigation and to improve the services offered to the users. Analytical cookies are technical – (not profiling) – only when the website data controller has adopted specific tools to decrease the identifying power of the analytical cookies used, through the masking of significant portions of the IP address. Prior user’s consent is not required to install technical cookies. Therefore, when the website uses only technical cookies, the data controller doesn’t need to have such consent through the cookie banner. However, this cookie policy (that the user is reading now) is mandatory.

Profiling cookies.

Profiling cookies are activated only after the user’s consent is given. Consent is given by clicking “OK” (or “continue”, etc.) on the homepage banner or on another page of the same website or by deliberate action of the user (i.e., by selecting any content on the page below the same banner). Profiling cookies are used to improve the services offered by the Data Controller and to select and send advertisements based on user’s preferences shown during navigation. The use of profiling cookies for the purpose of sending targeted advertisements does not involve the visualization of many advertisements and the browsing experience shall not be hampered. As a matter of fact, by disabling the profiling cookies the user will visualize only general advertising instead of advertisements in line with his/her interests. As an example, profiling cookies are those third-party statistical – analytic cookies without IP masking and without data crossing or the advertising, tracking or conversion cookies.


How to select and/or disable cookies

Without prejudice to prior user’s consent at the installation of profiling cookies, most browsers are set to automatically accept cookies. Cookies may be limited or blocked by changing the settings of your browser. For the management of cookies please refer to the user’s manual or to the instructions given by your browser at the following links (related to the most common browsers):





If the user uses more than one browser, the procedure to disable cookies shall be carried out for each of them. If the user uses different devices (such as smartphone or tablet), it is recommended to refer to the instruction manual of his/her  device to disable cookies. It should be specified that, if you choose to block cookies, the proper running of the website can be compromised or prevented since some cookies are strictly necessary to navigation.


Cookies used on this website

How to manage third-party cookies


First-party technical and profiling cookies.

This website uses first-party “functionality” and “strictly necessary” technical cookies in order to improve the user’s browsing experience by means of:

a speed acceleration service;

the storage of previous actions;

the provision of a multi-language service.

To disable these cookies please see point 2) of this cookie policy.

This website does not use first-party profiling cookies.


Third-party technical and profiling cookies.

This website uses third-party tools that may also place profiling cookies.

These cookies are not controlled directly by the Data Controller (our company). Therefore, to disable these cookies and for further information, the user shall follow the procedure here below:

1) By clicking the user can have more information about third-party cookies and about the concept of behavioural advertising as well as on the promotional and targeting cookies that may be stored on your terminal. The user can disable all or part of these cookies by clicking the following link:


2) The third-party cookies or systems with similar features used in this website will be listed below. To manage and disable these cookies and systems it is required to access the policies and consent forms of such third parties by clicking on the following links.

Google analytical cookies – “Google Analytics”

This website uses “Google Analytics” to install analytical technical cookies that allow the website Data Controller to obtain statistical data regarding the navigation and therefore allow to improve the services offered to the user. The website Data Controller has adopted special tools to reduce the identification power of the analytical cookies used by masking substantial portions of the IP address. The data generated by “Google Analytics” are stored under the terms specified on the policy that you can find at the following address:

The privacy policy of Google Inc. is available at the following address:

User can disable Google Analytics by installing on his/her browser the additional opt-out component available at the following address:

The analytical technical cookies used in this website are listed here below:

cookie name:_ga


duration: two years


cookie name: _gat


duration: 1 minute


cookie name: _gid


duration: 1 day


By blocking these cookies, the browsing experience is not compromised. However, it should be specified that the statistical data collected anonymously through these technical cookies are used by the Data Controller to improve his/her services to the users.

Facebook Pixel

Facebook Pixel is a tool to collect statistical data which is mainly useful to monitor the modes of interaction of the user with the website (how many times a certain page is visited, the number of accesses). It’s a tool which allows the Data Controller to measure the effectiveness of his/her advertising since Pixel allows to understand the actions of users on the website. For example, when the user visit this website and takes an action, the Pixel logs such behaviour and the Data Controller will be able to “reach” the user by using the advertisements on Facebook.

The user’s data that are logged by Pixel and then sent to Facebook are the reference URL, the browser information and the Facebook user ID. Customized data may also be transmitted, but no confidential information regarding the data subject can be sent.

As a matter of fact, by means of Pixel the Data Controller ensure to show his/her advertisements to the right people, can create public groups to target his/her advertisements and exploit Facebook advertising tools.

Should the user wish to prevent the storage of his/her data, before visiting this website, he/she can access his/her Facebook Account and disconnect from it. If the user has accessed this website without the above said disconnection, please find here below the links to the Privacy Policies of the third party for the management of personal data: 


I Facebook Pixels are included in the categories of the profiling systems as they allow the storage of preferences and interests of the user, who will receive targeted advertisements.

“Facebook” profiling cookies used in this website are listed here below:

cookie name: fr


duration: 3 months


cookie name: (cookie image)


duration: session.


Disabling of these systems will not compromise the users’ browsing experience even though they will not receive advertisements in line with their preferences and interests anymore.

Social Network Icons

On the website pages you will find some Social Network buttons (Facebook, Linkedin, Twitter). These are c.d. social network icons that are used to indicate the presence of our company on a certain platform. Such buttons do not place any profiling cookies. However, if you are interested in finding how these Social Networks manage your data, please refer to the following section.

Google Inc. Interactive Map

On the website you can find some links to Google Inc. maps. Since these are simple re-directing links, they cannot install cookies on the user’s browser. However, for the purpose of providing complete information, please find here below the privacy policy of Google Inc.:

Final information

For any further information and for disabling third-party cookies sent to the user’s browser during navigation on this website please refer to:

Over time, third parties may change the re-directing addresses of their policies: if the above cited links do not re-direct you to said third-party policies, please contact the Data Controller at the above-mentioned addresses.