Cookie Policy

Last modified: March 2017

The “Privacy policy” of the website forms an integral part of the following information.
In compliance with Articles 13 and 122 of the Law Decree 196/2003 (“Personal Data Protection Code”) as well as provided by the “Personal Data Protection Supervisor” with the resolution of the 8th May 2014 for identifying simplified procedures for information and acquisition of consent to the use of cookies – published in the Official Bulletin nr. 126 of the 3rd of June 2014 – and subject to any further amendment, “MERCANTI VENETI S.r.l.” hereby provides information with this “Cookie Policy”.
The purpose of this “Cookie Policy” is to provide users with all information relating to art. 13 of the Consumer Code and to describe in a specific and analytical manner the features and purposes of cookies being installed on the site where users can select/deselect cookies.

What are cookies?
Cookies are small text files that are sent to users’ terminals when they visit websites (usually to browsers: Google Chrome, Internet Explorer, Mozilla Firefox, etc.), where they are stored and later retransmitted to the same sites upon a subsequent visit by the same users.

Why are Cookies useful?
Cookies are useful because they allow websites to recognise a user’s device and this leads to an improvement of the browsing experience. In fact, one of the primary purposes of cookies is to allow users to  effectively browse the website pages, to remind them of their favorite websites, etc.; cookies also help to ensure that online advertising contents are targeted to the particular interests of the user.

How many types of cookies are there?
Cookies are classified in various types: based upon DURATION like the “session” cookies (automatically deleted by the browser when it closes) or “persistent” cookies (active until expiration date or deleted by the user); according to their SOURCE, cookies can be “first-party” (sent to the browser directly from the website user is visiting) or “third-party” (sent to the browser from other websites than the one user is visiting); based upon PURPOSES, cookies can be “technical” or “non-technical”. “Technical” cookies are those used for navigation/necessity/performance/processing or security; also cookies for functionality/preferences/localization/session status are “technical”; finally, “technical” cookies are the first-party statistics/analytic cookies or third-party cookies with IP masking and without data crossing. “Non-technical” cookies are the third-party statistical/analytic cookies without IP masking and data crossing; also profiling/advertising/tracking and conversion cookies are “non-technical”. Prior consent of users is not required to install “technical” cookies.

Does  website use first-party “technical” cookies ?
Our website uses “technical” navigation/stricly necessary/performance cookies which help the optimal running of the site allowing users to browse through pages or access protected areas. If users block these cookies, the website may not work correctly.
Furthermore, the website also uses “technical” functionality/preferences/localization/session status cookies to store the site language content, the text and font size and more generally the user’s preferences. If users block these cookies, browsing experience would result less functional but not compromised.

How can you select/uninstall the above “technical” cookies ?
To install “technical” cookies user’s prior consent is not required. Most internet browsers are already set to automatically accept cookies: with the exception of “technical” cookies which are strictly necessary for navigation, users can always uninstall other “technical” cookies. There are different procedures to unistall them: you can refer to the user’s manual or to the help screen on your browser to see how to adjust or modify settings; users can also have special instructions at the following links (related to the most common browsers).


The above links may be subject to changes: in this case we reccomend the users to check for the instructions to uninstall the cookies of the main web page of their browser.

Does website use third-party “non-technical” cookies?
Yes, it does. Our website uses third-party “statistical/analytical” cookies without IP masking to collect information, generate usage statistics and improve services, with eventual identification and tracking of users to know how visitors interact.
An example of “statistical/analytical” cookie used in this website is Google Analytics at the address: (click it for further information).

How can you select/uninstall the above “third-party analytical and profiling” cookies?
By clicking “Continue” on the short information – banner or other ads, going on browsing and access to another website area, users agree to these cookies on their browser. Third-party cookies are not directly controlled by this website, therefore in order to withdraw their consent users have to refer to the above mentioned third-party websites or click on  to have information on cookies stored on their terminals and individually disable them.

Our website doesn’t use first-party profiling cookies.

Which are the session and/or persistent cookies installed in this website?
Session cookies are used to store the name, contact information including email address, demographic information such as the post code, preferences and interests, other relevant information such as questionnaires and/or offers.
The website does not use persistent cookies of any type.

Users may exercise at any time the rights under art. 7 of the Law Decree 196/2003 (relating to “Data subject’s rights” and specifically to “Right of access to personal data and other rights”) against the data controller. For completeness, the following is the actual content of the provision “Right of access to personal data and other rights”:

– paragraph 1: data subjects are entitled to obtain confirmation as to whether or not personal data are held, even if not yet recorded and to have said data transmitted in intelligible form.
– paragraph 2: data subjects shall have the right to information on:
a) the source of personal data;
b) the purposes and method of processing;
c) the method applied in the case of processing carried out with the aid of electronic means;
d) identification details of the Data Controller and Processors and the representative appointed pursuant to art. 5 paragraph 2;
e) subjects or categories of subjects to which personal data may be disclosed or who may be made aware of them as data processors in the territory of the State, of representatives or appointees in charge.
– paragraph 3: data subjects shall have the right to obtain:
a) the updating, correction or, when they are interested, additions to the data;
b) the cancellation, transformation into anonymous form or blocking of data processed in violation of law, including those that need not to be retained for the purposes for which they were collected or subsequently processed;
c) certification that the parties to which the data have been transferred or disseminated have been notified of the operations specified in points a) and b), also regarding their content, except for the case where notification proves impossible or requires the use of means clearly disproportionate to the right being protected.
– paragraph 4: data subjects are entitled to fully or partially object:
a) for legitimate reasons, to the processing of personal data, even if pertinent to the purpose of collection;
b) the processing of personal data for the dispatch of advertising or direct sales material or for the conduction of market research or business information.

For any request and/or clarification and more generally to exercise the rights set forth in Section 7 of the Privacy Code, users may contact the data processor directly to the following email address: or send a written request directly to “MERCANTI VENETI S.r.l.”, Via Colomba n. 3 a Bassano del Grappa (VI) in the name of the data controller.